A good road show is absolutely critical to the success of an offering. If your message is well received, you’re the darling of Wall Street (and a great deal richer!) If it's not, it could lead to an unfavorable performance on opening day and a lot of somber faces back at the office. Since you only get one opportunity to make a good first impression, you really don’t want to leave it to chance, do you?
You’ve got a great story to tell, and no one (and I do mean no one) knows it better than you. But storytelling is an art, and most business owners and professionals have a hard time being succinct, conversational and entertaining when talking about their company and products. Couple that with a Q&A feeding frenzy which will make even the coolest speaker start to sweat, and you have all the more reason to avail yourself of my experience as a corporate executive coach, as well as an actor, director and producer in the entertainment industry. By combining the art of Hollywood with the science of Wall Street, I know how to craft a story, direct the “actors” and produce a roadshow that grabs the hearts, minds and checkbooks of your audience.
A typical IPO road show coaching package includes the following components:
- Assistance in crafting and clarifying the message.
- Editing script and slides.
- Q&A preparation and practice.
- Coaching and rehearsals with individual presenters.
- Group coaching and rehearsals.
- Videotaping and critiques of all sessions.
- In-person or video critique of the “live” roadshow.